The Business Analytics Sr. Manager accomplishes results through the management of qualified team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring,



disciplinary and terminations and may include budget approval.

Responsibilities:
• Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
• Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
• Analyzes performance of marketing programs and business initiatives
• Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
• Forecasting includes creation of key indicator curves and indices
• Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
• Makes and implements recommendations through the use of data analysis and segmentation methodologies
• Integrates key profitability drivers and measures of success make pricing offer recom

📌 Vice President (Bengaluru)
🏢 Citi
📍 Bengaluru