Company: Oppam Wellness Pvt. Ltd. (oppam.com)
Location: Kozhikode, Kerala (in office)
About Oppam
Oppam is Kerala's first 24/7 online counselling platform, having delivered 50,000+ therapy hours. We're building the technology backbone that connects clients with therapists reliably, privately, and at scale — across Malayalam, Tamil, and other languages.
About the Role
We are looking for a Tamil Organic Marketing Lead to build and grow our organic presence across Tamil-speaking audiences. This role sits at the intersection of culture, content, community and growth. You will own the Tamil organic content strategy, identify what resonates with the audience, and turn cultural insights into content that people want to watch, share and talk about.
What You'll Own
• Tamil organic strategy: Build and execute the organic marketing strategy across Instagram, YouTube, Facebook, LinkedIn and emerging platforms.
• Content direction: Develop content pillars, formats, series and campaigns that feel native to Tamil internet culture rather than translated marketing.
• Cultural insight:
Stay deeply plugged into Tamil cinema, memes, conversations, creators, trends and audience behaviour to identify content opportunities early.
• Growth: Drive reach, engagement, followers, shares, saves, community growth and meaningful brand discovery through organic channels.
• Content execution: Work closely with writers, designers, editors, creators and subject-matter experts to take ideas from concept to publish-ready content.
• Community: Build an active relationship with the Tamil audience through comments, conversations, collaborations and community-led content.
• Performance: Track content performance, identify patterns and continuously improve the strategy based on data and audience response.
• Campaigns & collaborations: Develop creator collaborations, topical campaigns and culturally relevant activations that can earn organic attention
What We're Looking For
• 2–5 years of exper
📌 Tamil Marketing Lead (India)
🏢 Oppam
📍 India