ElectricPe
Head of Sales and Distribution
Location: Sector 49, Gurgaon (In office)
Total CTC: INR 25-30 LPA
Reporting to: Founder / CEO
Experience: Minimum 5 years

ABOUT ELECTRICPE

ElectricPe operates a retail network of COCO (Company-Owned, Company-Operated) and FOFO (Franchise-Owned, Franchise-Operated) outlets.

ROLE OVERVIEW

ElectricPe is looking for a Sales Head to lead sales, distribution and retail network growth across its COCO (Company-Owned, Company-Operated) and FOFO (Franchise-Owned, Franchise-Operated) outlets.
A central part of this role is expanding the FOFO network: identifying suitable franchise partners, building a franchise pipeline and driving new outlet openings. The Sales Head will also own sales performance across the existing store network and lead eight Territory Sales Managers, who oversee store managers and their sales teams.

KEY RESPONSIBILITIES

SALES STRATEGY AND BUSINESS GROWTH

• Develop and execute the sales and distribution strategy across territories, stores and franchise outlets.
• Set sales targets for Territory Sales Managers and store teams,



and track progress through regular performance reviews.
• Improve revenue, lead conversion, sales productivity and outlet performance.
• Identify new markets and sales opportunities, and turn them into clear territory-level action plans.

FOFO EXPANSION AND FRANCHISE DEVELOPMENT

• Build and manage a pipeline of potential franchise partners for new FOFO outlets.
• Evaluate franchise partners and proposed locations for business fit and commercial potential.
• Lead franchise acquisition, partner discussions and onboarding in coordination with the relevant internal teams.
• Plan new outlet launches and track each opening from partner selection to sales readiness.
• Support existing franchise partners with sales planning, team readiness and performance improvement.

RETAIL SALES AND DISTRIBUTION MANAGEMENT

• Drive consistent sales execution across COCO and FOFO outlets.
• Work with Territory

📌 Head of Sales and Distribution (Gurugram)
🏢 ElectricPe
📍 Gurugram