Location: Thane
CTC: ₹3.6–6 LPA
Company: Union Living

About the Role
We’re looking for a hands-on, data-driven Digital Performance Marketing & CRM Specialist to own our paid marketing engine and the systems that sit behind it.
This role is not just about running ads.
You will be responsible for Meta performance, marketing budgets, lead generation, analytics, reporting, CRM, WhatsApp automation, integrations and building systems that help us convert more leads into residents.
If you enjoy looking at numbers, figuring out what is working, fixing what isn't, and building systems that make marketing more efficient this role is for you.

What You'll Own
• Plan, execute and optimise Meta Ads campaigns across Facebook and Instagram with a solid focus on lead generation and conversions.
• Own monthly marketing budgets, campaign allocation and spend optimisation to maximise ROI.
• Track and analyse key performance metrics including CPL, CAC, lead quality, conversion rates, ROAS and occupancy impact.
• Build and maintain weekly and monthly performance reports and dashboards for management.




• Analyse the complete funnel from ad → lead → CRM → follow-up → site visit → booking and identify areas for improvement.
• Work closely with the sales and operations teams to improve lead quality and conversion rates.
• Manage and optimise CRM systems and ensure accurate lead capture, routing, tagging, tracking and follow-ups.
• Set up and manage WATI / WhatsApp automation for lead communication, follow-ups, reminders and customer journeys.
• Work on CRM, WhatsApp, website and marketing platform integrations to ensure seamless movement of data across systems.
• Build automated workflows to reduce manual intervention and improve lead response and follow-up.
• Set up tracking, pixels, events, UTM structures and other marketing measurement systems.
• Work with content and design teams to develop and test high-converting creatives and messaging.
• Continuously run A/B tests across audiences,

📌 Digital Performance Marketing (Thane)
🏢 Union Living
📍 Thane