Copywriter – Science, Wellness & Brand Content

About the Role

We’re looking for a Copywriter who can make science sound simple, sharp, and impossible to scroll past.
You’ll work at the intersection of science, wellness, consumer psychology and culture, turning complex longevity and wellness concepts into consumer-first narratives that people can understand, remember and act on.
Your job? Make the complex feel obvious.
This role is for someone who thinks beyond just writing words — someone who understands why a message works, what the consumer needs to hear, and how to translate scientific credibility into explicit, compelling communication.

Role & Responsibilities

UX/UI & Product Content
• Develop long- and short-form content across digital experiences.
• Write feature communication, science storytelling, product narratives and CTAs.
• Translate complex product and scientific information into intuitive, consumer-friendly language.

Website & Landing Pages
• Write crisp, consumer-first copy for websites, landing pages and product pages.
• Build messaging that balances clarity,



conversion and scientific credibility.

Social Media
• Create hooks, captions, scripts and campaign copy.
• Make science and wellness relevant, interesting and easy to understand.
• Adapt messaging across formats while maintaining a consistent brand voice.

Performance Marketing
• Develop high-impact ad copy that communicates the right benefit quickly and clearly.
• Write and iterate copy based on campaign objectives and consumer response.
• Work closely with performance teams to improve messaging and conversion.

Retention & CRM
• Create engaging, conversion-focused communication for emailers, WhatsApp and consumer journey flows.
• Develop customer communication and service scripts while maintaining scientific integrity.
• Adapt messaging based on different stages of the consumer journey.

PR & Brand Stories
• Draft PR articles, founder-led narratives, interview responses and long-form brand

📌 Copywriter (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram