Performance Marketer – Meta Ads & Webinar FunnelsLocation: Ahmedabad / Hybrid
Experience: 2–3+ years
Employment: Full time
CTC: ₹5–6 LPA + Performance Incentives
Higher compensation can be considered for exceptional candidates with strong campaign ownership and funnel-building capabilities.
About the RoleWe’re looking for a Senior Performance Marketer who can take ownership of Meta Ads and webinar funnels — not just operate Ads Manager.
You’ll be responsible for planning, launching, optimizing and scaling paid campaigns while understanding the entire journey from ad → landing page → registration → webinar attendance → conversion.
We need someone who can look beyond CPL and ask:
Are we attracting the right leads? Are they registering? Are they showing up? Are they converting? And what needs to change to improve those numbers?
This is a hands-on role for someone who is analytical, commercially aware, comfortable experimenting, and capable of independently identifying what is and isn’t working.
You should also be comfortable using AI tools such as Claude to create and iterate landing pages,



rather than being dependent on a developer for every funnel change.
What You’ll Own1. Meta Ads & Campaign Performance• Independently plan, launch, manage and optimize Meta Ads campaigns
• Manage lead generation and webinar registration campaigns across multiple accounts
• Monitor and improve key metrics including:
• CPL
• CTR
• CPC
• CPM
• Landing Page Conversion Rate
• Cost per Webinar Registration
• Lead Quality
• Diagnose performance drops and identify whether the issue lies with the creative, audience, offer, landing page or campaign structure
• Build structured testing plans instead of making random campaign changes
• Identify winning campaigns, audiences and creatives and scale them intelligently
• Maintain strong daily campaign hygiene across accounts

2. Funnel & Landing Page OptimizationYou will not be evaluated only on Ads Manager numbers.
You should understand how the com

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