Copywriter
Location: GK 2, New Delhi (In-office)
Experience: 1–3 years
Employment Type: Full-time

About the Role
Peppy is looking for a Copywriter who can write across every consumer touchpoint- from high-converting Meta ads to product packaging.
This is a hands-on role for someone who understands both brand communication and performance marketing. You'll work closely with the creative and marketing teams to develop copy that grabs attention, builds the brand, and drives action.
If you're someone who naturally notices great hooks, rewrites ads in your head while scrolling, and enjoys turning ideas into compelling copy, we'd love to meet you.

Key Responsibilities
• Write scripts for:
• Meta performance ads
• UGC content
• Social media reels and videos
• Develop hooks, concepts, and storylines for campaigns
• Write copy for:
• Website and landing pages
• Product packaging and inserts
• WhatsApp campaigns
• Emailers and notifications
• Event communication
• Product launches
• Social media captions and on-screen text




• Adapt messaging across different platforms while maintaining a consistent brand voice
• Brainstorm campaign ideas with the creative and marketing teams
• Continuously improve copy based on performance insights and feedback

Requirements
• Excellent written communication skills
• Solid understanding of short-form content and social media
• Ability to write concise, engaging, and conversion-focused copy
• Understanding of audience psychology and consumer behaviour
• Ability to switch between brand storytelling and performance-driven writing
• Comfortable working in a fast-paced environment and handling multiple projects simultaneously

Good to Have
• Experience writing scripts for ads, UGC, or social media
• Familiarity with D2C brands and performance marketing
• Understanding of Meta advertising creatives
• Awareness of Gen Z, internet culture, and digital trends

What We're Looking For
We're looking for someone who asks questions like:
• Will this make

📌 Copywriter (India)
🏢 peppy
📍 India