Digital Marketing Specialist (Ahmedabad)

Digital Marketing Specialist (Ahmedabad)

01 Oct
|
TechCredible IT Solutions Private
|
Ahmedabad

01 Oct

TechCredible IT Solutions Private

Ahmedabad

About UsTechcredible is a technology-driven company focused on building innovative software, SaaS, mobile applications, and AI-powered solutions for modern businesses.
Our product ecosystem includes:
? CredibleHR – A modern HRMS platform designed to simplify HR operations, including employee management, attendance, payroll, compliance, leave management, and more.
? BioFRQ – A Face Recognition API platform providing powerful APIs for face matching, face search, liveness detection, age, gender, and emotion detection.
At Techcredible, we believe in innovation, ownership, continuous learning, and building real-world technology products. You'll get the opportunity to work on products used to solve practical business problems while growing your technical and qualified skills.

Key Responsibilities1. Paid Advertising (Primary Focus – Meta & Google Ads):
• Set up, monitor, and optimize end-to-end paid campaigns on Meta Ads Manager and Google Ads.
• Conduct continuous audience targeting, keyword research, A/B testing (ad copy, creative, landing pages), and bid management.




• Track critical performance metrics: CTR, CPC, CPA, CPL, ROAS, and conversion rates.
• Collaborate on ad creatives, copy hooks, and visual concepts to drive high click-through and conversion rates.

2. SEO & Website Optimization:
• Perform keyword research, on-page optimization, and technical audits to improve organic search rankings.
• Monitor website traffic, rankings, and user behavior via Google Analytics (GA4) and Google Search Console.

3. Social Media Management:
• Plan and maintain monthly content calendars across key platforms (LinkedIn, Instagram, Facebook).
• Assist with community engagement, profile optimization, and brand presence.

4. Reporting & Analysis:
• Build weekly/monthly performance dashboards detailing lead generation, ad spend efficiency, and channel attribution.
• Share actionable insights and recommendations to scale winning campaigns and eliminate wasted spend.

Requirements &

📌 Digital Marketing Specialist (Ahmedabad)
🏢 TechCredible IT Solutions Private
📍 Ahmedabad

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