Brand It Up is looking for an experienced SEO Specialist who understands contemporary search beyond traditional rankings.

We’re looking for someone who can manage SEO end-to-end across multiple brands, with strong hands-on experience in Shopify SEO, Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and emerging search practices such as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

Key Responsibilities

• Develop and execute SEO strategies to improve organic traffic, rankings, visibility, and conversions.
• Conduct detailed keyword research, competitor analysis, search intent analysis, and content gap analysis.
• Manage and optimise SEO for Shopify websites, including product pages, collection pages, blogs, metadata, URL structures, internal linking, redirects, canonical tags, and schema.
• Perform regular technical SEO audits and identify issues related to crawling, indexing, Core Web Vitals, page speed, mobile usability, site architecture, and structured data.
• Plan and implement On-Page SEO strategies across website pages and content.




• Build and manage quality Off-Page SEO and link-building strategies.
• Work closely with content teams to create SEO-driven content strategies, briefs, blogs, landing pages, and category content.
• Understand and implement AEO strategies to improve visibility across answer engines and featured search experiences.
• Understand and implement GEO strategies to improve brand visibility across generative AI platforms and AI-powered search experiences.
• Optimise content for featured snippets, People Also Ask, conversational queries, and AI-generated search results.
• Monitor performance through tools such as Google Search Console, Google Analytics, SEMrush/Ahrefs, and other SEO platforms.
• Track keyword rankings, organic traffic, conversions, backlinks, indexing issues, and overall SEO performance.
• Prepare clear weekly and monthly SEO reports with insights and actionable recommendations.
• Stay updated w

📌 Search Engine Optimization Specialist (India)
🏢 Brand It Up!
📍 India