Job Title: Performance Marketing Executive / Marketing Manager

Company: APPWRK IT Solutions Pvt. Ltd.

Experience: 3+ Years

Employment Type: Full time

Location: Mohali

Company Profile : APPWRK IT Solutions Pvt. Ltd. is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe. We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.We take pride in working with Fortune 500 clients like Unilever and have a strong global presence in the US, Netherlands, and Australia. In India, we operate from Chandigarh and Delhi, offering top-tier IT solutions to businesses worldwide.



Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients.

Key Responsibilities

• Plan and execute performance marketing campaigns for SaaS products.
• Manage and optimize Google Ads, Meta Ads, and other paid acquisition channels.
• Handle the complete paid marketing funnel — lead generation → conversion → CAC/ROAS optimization.
• Conduct keyword research, audience targeting, competitor analysis and campaign planning.
• Create and test different ad copies, creatives, landing pages and campaigns.
• Track and analyze metrics such as CPL, CPA, CAC, ROAS, CTR, conversion rate and lead quality.
• Work with the sales/product teams to improve lead quality and customer acquisition.
• Set up and monitor conversion tracking, pixels, GA4 and other analytics tools.
• Continuously perform A/B testing and campaign optimizati

📌 Performance Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 APPWRK IT SOLUTIONS
📍 Sahibzada Ajit Singh Nagar