01 Oct
|
Communicate India
|
Mumbai
01 Oct
Communicate India
Mumbai
About the role
We're looking for a Senior Copywriter who is equally at home in a newsroom pitch and a LinkedIn post. You'll give Communicate India a clear, credible voice across press materials, web, social, email, and long-form content, turning dense business and technology topics into stories that earn attention and move people to act. You'll set the bar for writing quality, shape how our clients' leaders show up in public, and help the writers around you grow.
Required Skills
• Earned media and leadership voice
• Write and edit press releases, media pitches, op-eds, bylines, statements and executive talking point
• Strategist content for senior leaders, building their visibility through LinkedIn posts, articles and newsletters in a voice that sounds like them
• Tie client news to the bigger conversations that matter, such as sustainability, innovation, policy, and the future of work, so stories land beyond the company's own announcements
Owned and digital content
• Create copy for web pages, landing pages, social, email, paid ads and campaign assets
• Develop long-form pieces,
newsletters and scripts for podcasts and video
• Write the copy for infographics, carousels and short videos and work with designers and producers to shape the storyline
• Turn a single announcement into a full set of assets: media note, social copy, visual summary and video talking points
• Build story angles and messaging frameworks that link PR goals to digital performance goals
• Start from research, using search trends, social conversation, audience insight and media coverage to find the angle before you write
• Help sharpen pitches for journalists and briefs for creators and influencers
• Own and evolve our brand voice and tone guidelines, keeping every channel consistent
• Review junior writers' work with explicit, constructive feedback and coach them toward stronger drafts
• Present and defend your messaging choices to colleagues and clients
• Draft quickly and precisely for reactive
📌 Senior Copywriter (Mumbai)
🏢 Communicate India
📍 Mumbai