Your Role

THE CHANCE Lead the disciplined translation of global brand strategy and campaign assets into compliant, locally relevant and measurable market activation across traditional, out-of-home and digital channels.

THE MANDATE Own end-to-end campaign mobilisation, readiness, execution, asset governance, optimisation and performance reporting, connecting global teams, markets, agencies, channel partners, technology, supply chain and customer service.

The Campaign & Channel Activation Manager is accountable for planning, coordinating and delivering integrated brand and digital campaigns across channels. The role converts global campaign direction and approved assets into locally executable plans, ensuring that content, product, fulfilment, service, technology, measurement and compliance dependencies are ready before go-live.

The role manages campaign work plans and cross-functional delivery, oversees content and DAM governance, configures tracking and measurement, monitors live performance and runs optimisation sprints.



It also supports markets through coaching and quality-assurance clinics so that activation remains aligned with toolkits, guardrails and local requirements.

In this role you will play a key role in:

Campaign Activation Scope

• Brand campaign activation across traditional and out-of-home channels using global assets.

• Digital campaign planning and execution across social, CRM, SEO, eCommerce and other owned or paid channels.

• Campaign mobilisation, work management, launch readiness and cross-functional orchestration.

• Content adaptation, localisation, production coordination and lifecycle management.

• DAM upload, metadata, structured storage, quality validation, version control, archiving and utilisation reporting.

• Campaign objective setting, success criteria, tracking, performance analysis, insight generation and optimisation.

• In-market coaching, quality-assurance clinics and activation support.

Key Accountabilities

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📌 Campaign & Channel Activation Manager (Navi Mumbai)
🏢 Capgemini
📍 Navi Mumbai