Position Overview

Support the development of Bayfield’s HoReCa business across North & West India through customer acquisition, market coverage, product promotion, and day-to-day account management.

Key Responsibilities

• Develop and execute HoReCa sales plans for the assigned region, including revenue, margin, customer acquisition, and market expansion.
• Identify and develop key accounts and strategic HoReCa customers across hotels, QSRs, restaurants, caterers, cloud kitchens, and foodservice operators.
• Leverage an established customer and market network to generate new business opportunities.
• Lead customer presentations, product trials, sampling, demonstrations, and solution-based selling.
• Drive cross-selling, upselling, new product introduction, and customer conversions.
• Build long-term relationships with chefs, procurement teams, business owners, and key decision-makers.
• Analyse market trends, competitor activities, pricing, customer needs, and identify current business opportunities.
• Own sales pipeline, forecasting, revenue and margin performance,



and provide regular MIS.
• Coordinate with Culinary, R&D;, Supply Chain, Operations, Logistics, and Finance to ensure seamless customer execution.
• Lead resolution of key customer issues and ensure effective follow-up.
• Mentor and support junior team members and strengthen regional market coverage.
• Represent Bayfield at trade shows, customer events, chef meets, and industry forums.

Experience & Qualifications

• 4–8 years of experience in HoReCa, foodservice, food ingredients, FMCG, QSR, or related B2B sales.
• Strong North/West India HoReCa market knowledge and established customer relationships.
• Proven experience in key account management, business development, revenue growth, and customer acquisition.
• Graduate / MBA / Food Technology / Hotel Management or relevant qualification.
• Strong commercial and customer relationship management skills.

Skills: horeca,customer acquisition,sales

📌 Junior/Senior Specialist – HoReCa Sales (India)
🏢 Bayfield Food Ingredients
📍 India