Position Overview
We are looking for an experienced Manager – New Product Development (Appliances) to lead the end-to-end development and launch of new home and kitchen appliance products. The ideal candidate must have strong hands-on experience in the appliances category, including product development, vendor/OEM management, product specifications, sampling, testing, costing, compliance, commercialization, and new product launches. The role will work closely with vendors and internal cross-functional teams to bring creative, reliable, safe, and commercially viable appliance products to market.

Key Responsibilities
• Appliances Category Development: Drive new product development specifically for home and kitchen appliances, with a strong understanding of product functionality, consumer use cases, category trends, and technical requirements.
• Market Research & Consumer Insights: Conduct market research, analyze customer feedback, ratings, reviews, complaints, and category trends to identify new product opportunities and improvements to existing products.




• New Product Launch Management: Own and coordinate end-to-end new product launches from concept identification and product specification through sampling, validation, commercialization, and market launch.
• Product Specification Development: Define detailed product specifications including wattage, voltage, capacity, material, motor or heating performance, safety features, accessories, functionality, and user requirements.
• Competitive Benchmarking: Benchmark competitor appliances across features, specifications, technology, performance, design, price points, customer ratings, reviews, and pain points to develop differentiated products.
• Vendor / OEM / ODM Development: Identify, evaluate, onboard, and manage domestic and international appliance manufacturers, OEMs, and ODM partners based on capability, quality, cost, capacity, compliance, and delivery performance.
• Vendor Management & Coordination: Maintain s

📌 NPD - Manager (Appliances) (Bengaluru)
🏢 The Indus Valley
📍 Bengaluru