Location: Bangalore | Experience: 3-6 Years | Job Type: Full-time

We are looking for a Marketing Manager who can take complete ownership of our marketing growth, lead generation, and brand-building initiatives.

Key Responsibilities:
• Develop and execute the overall marketing strategy to achieve business and revenue goals.
• Plan, manage, and optimise paid marketing campaigns across Meta, Google, YouTube, and other relevant platforms.
• Focus on generating high-quality leads while improving CPL, CAC, conversion rates, and overall marketing ROI.
• Work closely with the Sales team to analyse the complete funnel and improve lead-to-enrolment conversion.
• Manage and coordinate with the internal marketing team, including performance marketers, designers, video editors, and content creators.
• Develop creative strategies, campaign ideas, offers, and messaging to improve campaign performance.
• Oversee organic marketing initiatives across YouTube, Instagram, SEO, and other relevant channels to strengthen brand visibility.




• Analyse marketing data and prepare regular reports with clear insights, improvements, and action plans.
• Continuously test new audiences, creatives, landing pages, funnels, and marketing channels to identify growth opportunities.
• Take complete ownership of marketing performance and work towards achieving measurable business outcomes—not just vanity metrics like likes, followers, or impressions.

Requirements:
• 3–6 years of experience in Digital, Performance, or Growth Marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience in B2C lead generation, preferably in EdTech, Education, Financial Services, or high-ticket products.
• Robust analytical skills and understanding of marketing funnels and conversion metrics.
• Ability to manage teams, coordinate across departments, and take ownership of results.
• If you are a data-driven marketer who can think strategically, execute campaigns, lead a team, and take ownership of busi

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