About the RoleWe are looking for a data-driven and detail-oriented campaign specialist to join our Growth team. This role will focus on the day-to-day execution, monitoring, and optimization of UA campaigns across platforms such as Meta, Google Ads, and Apple Search Ads.
The ideal candidate should be comfortable working directly within marketing platforms, managing campaign operations, analyzing performance, and supporting testing and optimization initiatives.
Key Responsibilities1. Campaign Execution & Operations• Set up, launch, and manage UA campaigns across Meta, Google Ads, Apple Search Ads, and other relevant platforms.
• Manage daily campaign operations, including budgets, bids, targeting, creatives, and campaign settings.
• Monitor campaign performance and make data-driven adjustments to improve efficiency and scale.
• Ensure campaigns are launched accurately and within agreed budgets and timelines.
• Support the setup and management of retargeting and re-engagement campaigns.
• Maintain campaign structures, naming conventions, tracking parameters, and platform requirements.





2. Performance & Reporting• Monitor key metrics including spend, CTR, CPI, installs, purchases, CPA, ROAS, and revenue.
• Analyze campaign and cohort performance using advertising platforms and MMPs such as AppsFlyer.
• Identify performance trends, issues, and optimization opportunities.
• Prepare daily, weekly, and monthly performance reports and maintain campaign trackers.
• Support analysis of D7/D30 ROAS, retention, and LTV to evaluate campaign quality.

3. Testing & Optimization• Support A/B testing across audiences, creatives, campaign types, and bidding strategies.
• Analyze creative performance and help identify high-performing concepts and formats.
• Monitor creative fatigue and support regular creative refreshes and rotations.
• Assist with audience testing, including custom audiences, lookalikes, and retargeting cohorts.
• Document campaign learnings and apply them to future

📌 Campaign Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi