About the Role
SEO Specialist (News Media, Technical & AI Search)

Hindustan Times is looking for an analytical, quick-moving Sr. SEO Specialist to grow organic visibility across one of India's largest digital news platforms. You will connect newsroom workflows, technical SEO at scale, and AI search visibility, so HT is found, cited, and clicked, whether readers start on Google or ask an AI assistant.

Key Responsibilities

1. Newsroom SEO & Content Growth
• Give real-time SEO guidance for breaking news, live blogs, explainers, and evergreen content.
• Grow visibility across Google Search, Top Stories, Discover, and Google News.
• Own keyword research, keyword mapping, and topic-cluster strategy to build topical authority.
• Work with editors on headlines, metadata, URLs, internal linking, and search intent alignment.
• Track traffic spikes, ranking drops, and Google core and spam updates, and lead recovery plans.

2. Technical SEO
• Own the technical health of a large news site with millions of indexed URLs.
• Optimise crawl budget, indexation, news sitemaps,



and log file analysis.
• Partner with Engineering on JavaScript rendering, Core Web Vitals, and SEO requirements for launches, redesigns, and migrations.
• Implement and audit structured data (NewsArticle, LiveBlogPosting, ClaimReview, VideoObject, FAQPage, Organization, Person) as per requirements.

4. AEO, GEO & AI Citation
• Build and run AEO/GEO strategies to earn citations in AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.
• Structure content for extractability: answer-first formatting, entity-rich writing, and strong author/publisher (E-E-A-T) signals.
• Track AI citations, share of voice, and AI referral traffic; benchmark against competitor publishers.
• Strengthen entity and knowledge graph presence (Wikidata, Knowledge Panel).

5. Analytics, Reporting & Collaboration
• Track performance using GSC, GA4, BigQuery, Looker Studio, Semrush/Ahrefs, and Screaming Frog.
• Run competitor and S

📌 SEO Specialist (India)
🏢 HT Digital Streams
📍 India