Role : Digital Analytics (5+ Yrs, marketing technology implementations and analytics tracking )
Location : Pune/Bangalore

Job Role Description
The candidate will be responsible for end‑to‑end ownership of marketing technology implementations and analytics tracking across digital platforms. This includes designing tracking specifications, implementing solutions, debugging data issues, and ensuring governance across tools and integrations.
? Core Responsibilities
• Marketing implementations: Plan and execute analytics tracking setups for new websites and digital properties, ensuring accurate data capture.
• Tracking spec creation: Draft explicit, detailed tracking documentation for developers and analysts, covering events, variables, and expected outputs.
• Adobe Analytics debugging: Troubleshoot data discrepancies, validate payloads, and ensure reporting accuracy.
• Tealium iQ & CDP: Configure tags, manage event stream pipelines, and optimize data flows for personalization and compliance.
• JavaScript coding:



Write and maintain custom scripts for tracking, data manipulation, and automation.
• Consent integration: Implement cookie consent frameworks (OneTrust preferred), categorize cookies, and ensure compliance with privacy regulations.
• New tool integrations: Research, evaluate, and implement analytics or martech tools from scratch, ensuring seamless integration with existing systems.
• Testing & validation: Use BrowserStack, ObservePoint, and other QA tools to validate implementations across devices and environments.
• Experience platforms: Work with Medallia and Contentsquare to integrate experience analytics into broader reporting.
• Cross‑functional collaboration: Partner with analysts to understand reporting needs and developers to ensure technical feasibility, acting as a bridge between business and tech teams.

📌 Digital Analytics (India)
🏢 Innova ESI
📍 India