ABOUT THE ROLE
Aryanveda Cosmeceuticals is hiring a Regional Sales Manager – CPC to own sales growth, profitability, distribution and business development in the CPC (Kendriya Police Kalyan Bhandar) channel. You will manage CPC canteens, depots and agents, work with CPC Head Office on new listings, and coordinate with our supply chain and operations teams so that the right products are available, visible and moving in every canteen you cover. The role suits someone who can run the channel independently and build it from the ground up.
KEY RESPONSIBILITIES
1. Sales & Business Growth
· Own monthly, quarterly and annual sales and profitability targets for the CPC channel.
· Drive regular order generation and stock movement across CPC canteens and depots.
· Identify business gaps and growth opportunities, and take corrective action to close them.
· Grow the CPC business and product portfolio through SKU expansion and new canteen coverage.
2. CPC Stakeholder & Listing Management
· Build and maintain solid relationships with CPC Head Office, depot officials, canteens, agents and channel partners.
· Coordinate with CPC Head Office for new product listings, introductions and related documentation.
· Manage and develop CPC agents to ensure coverage, compliance and consistent performance.
3. Orders, Supply & Distribution
· Coordinate with Supply Chain, Finance, Marketing and Production for timely order fulfilment and high fill rates.
· Ensure product availability and prevent stock-outs across all covered canteens.
· Track payments, collections and outstanding dues in line with CPC processes.
4. Merchandising & Market Intelligence
· Plan and conduct regular canteen and market visits.
· Ens
📌 Sales Manager – Central Police Canteen (India)
🏢 Aaryanveda Herbals
📍 India
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