Job Title: Senior Brand & Creative Consultant
Experience: 10+ Years
Industry: Premium FMCG / Beauty & Personal Care
Engagement: Contract / Consulting
Location: Remote
Start Date: Immediate

About the Role
We are looking for a highly experienced Brand & Creative Consultant to lead the strategic brand-building and creative direction for an emerging premium consumer brand.
This is a senior strategic role for someone who has successfully built, repositioned, or scaled premium FMCG brands and understands how to create differentiated brand identities, compelling consumer communication, and strong go-to-market strategies.
Experience in skincare, beauty, personal care, wellness, or related consumer categories will be a solid advantage.
Key Responsibilities
• Define and strengthen the brand's positioning, personality, tone of voice, and communication framework.
• Develop the core brand story, consumer narrative, messaging, and communication territories.
• Build and guide the 6-month go-to-market and brand communication strategy.
• Establish content pillars, content narratives,



communication calendars, and overall social media creative direction.
• Provide strategic direction for the website, digital brand experience, customer journey, and brand communication.
• Guide product storytelling, packaging communication, product benefits, naming, and key messaging.
• Develop strategies for community building, customer engagement, and long-term brand loyalty.
• Shape the Founder brand, including communication themes, LinkedIn/Instagram presence, podcasts, interviews, and earned-media opportunities.
• Develop influencer and creator strategies, including creator selection, tiers, briefs, seeding, and launch activation frameworks.
• Lead creative and strategic direction for pre-launch, launch campaigns, and key brand moments.
• Develop customer retention and post-purchase communication strategies, including engagement, reviews, UGC, testimonials, and repeat-purchase opportunities.
• Pr

📌 Senior Brand (India)
🏢 Chiparama
📍 India