About The Opportunity

A fast-growing D2C (Direct-to-Consumer) brand in India, we’re building category-defining products that resonate with Gen Z and millennial audiences through bold storytelling, viral content, and data-driven social growth. We operate at the intersection of commerce, culture, and community—turning social channels into scalable revenue engines.

Role & Responsibilities

• Plan, create, and execute high-impact social content across Instagram, TikTok, YouTube Shorts, and WhatsApp for product launches, UGC campaigns, and brand moments.
• Collaborate with creative teams to produce scroll-stopping reels, carousels, and user-generated content that drive engagement and conversions.
• Manage influencer partnerships—from discovery to briefs to performance tracking—optimizing for ROAS and audience alignment.
• Analyze platform metrics daily to refine content strategy, pacing, and platform mix for maximum reach and conversion lift.
• Run A/B tests on hooks, CTAs,



and formats to continuously improve content performance and brand voice consistency.
• Stay ahead of social trends, algorithm updates, and cultural moments to ensure content stays relevant and resonant.

Skills & Qualifications

• Must-Have
• Instagram
• TikTok
• Reels
• UGC
• Influencer Marketing
• Social Analytics
• Canva
• Meta Business Suite
• Preferred
• Shopify
• Google Analytics
• CapCut

Benefits & Culture Highlights

• Work in a agile, product-led D2C environment with fast feedback loops and visible impact.
• Access to creator tools, training budgets, and brand experiences to fuel your creativity.
• Fridays are flex-hours with no commute—you own your rhythm.

Skills: social analytics,building,access,influencer marketing,campaigns,ugc,canva,analytics,influencer,d2c,briefs,instagram

📌 C Social Media Executive (Noida)
🏢 MG
📍 Noida