Your role

Objective

The Business Development Manager - Tools & Channel Development will be responsible for accelerating the growth of the Tools business through strategic channel development focusing digital marketing and Ecommerce, market expansion, customer penetration, and dealer capability enhancement.

The role will focus on establishing a sustainable growth platform for the Tools business by improving market coverage, strengthening channel effectiveness, driving portfolio penetration, and identifying current business opportunities across the Mining, Quarrying, Construction, Infrastructure, and Industrial segments.

The position is expected to play a key role in delivering aggressive growth targets and enhancing the contribution of the Tools business within the overall Business Line portfolio.

Key Responsibilities

• Business Development
• Develop and execute the annual business development plan for the Tools business.
• Identify new customer segments, applications, and growth opportunities.
• Expand market penetration within the existing customer base.




• Develop strategic account plans for key customers and prospects.
• Track industry trends, competitive activity, and market dynamics.
• Channel Development
• Design and implement a channel development strategy for the Tools business.
• Identify, recruit, appoint, and develop new channel partners.
• Improve dealer coverage in strategic growth territories.
• Establish channel performance management processes.
• Drive dealer engagement, productivity, and profitability.
• Ensure consistent implementation of channel programs and initiatives.
• Improve dealer sales competencies and technical knowledge.
• Develop joint business plans with key distributors.
• Conduct product and application training for channel partners.
• Support dealer-led demand generation and customer acquisition programs.
• Drive channel excellence through regular performance reviews.
• Stakeholder Management
• Collaborate closely with:
• Zonal Sal

📌 Business Development Manager (India)
🏢 Atlas Copco Group
📍 India