Rays Education is looking for a hands-on Performance Marketer to drive qualified leads and admissions across our coaching, integrated schooling and online programmes. You will manage paid campaigns, improve our digital presence and connect marketing performance with admissions outcomes.
Candidates must have direct experience managing Meta Ads and Google Ads, along with practical knowledge of SEO, landing pages, websites and CRM systems. Prior experience managing a digital marketing budget of at least ₹1.5 crore is mandatory.

Key Responsibilities
• Plan, execute and optimise campaigns across Meta and Google Ads to achieve lead generation and admissions targets.
• Allocate budgets across programmes, locations and channels based on lead quality, conversion rates and cost per admission.
• Continuously test audiences, keywords, creatives, ad copy, bidding strategies and remarketing campaigns.
• Build and improve landing pages, lead forms and website journeys to increase conversions.
• Manage SEO initiatives, including keyword research,



on-page optimisation and coordination on content and technical improvements.
• Integrate advertising platforms, websites and lead forms with the CRM to ensure accurate lead capture, source tracking and follow-up.
• Work closely with admissions teams to understand lead quality, track conversions and improve campaign targeting.
• Set up and maintain tracking using GA4, Google Tag Manager, Meta Pixel, Conversions API and relevant conversion integrations.
• Coordinate with designers, content teams, developers and agencies to deliver campaigns and website improvements.
• Prepare explicit performance reports covering spend, qualified leads, conversion rates, acquisition costs and attributable admissions revenue.

What We’re Looking For
• Proven hands-on experience independently managing both Meta Ads and Google Ads.
• Experience managing at least ₹1.5 crore in digital marketing spend, with evidence of the period covered, budget ownership and resul

📌 Performance Marketer (Kozhikode)
🏢 Rays Education
📍 Kozhikode