Category Handling: Silicone Sealant
Product Management
• Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
• Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
• Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
• Design and coordinate promotional campaigns and other marketing efforts across channels
• Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
• Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of current products and undertaking other product-related innovations.
• Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives

New Product Inputs




• Provide inputs into NPD or promotions and review their shelf-layouts.
• Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
• Innovation, new launches, and provide training to Sales and Channel Partners.
• Responsible for product positioning, brand communication, media and promotion strategies and roll-out
• Tactical campaigns and managing/supporting the implementation.

Periodic Visits-Distributors
• Distributors meets for product feedback and insights; competitor product understanding and benchmarking
• Ensure to analyze data before arranging distributors visit in order to discuss plans, briefing market research, updates on category reports.

Loyalty Program
• Drive the success of Loyalty Programs by using targeted campaigns, consistent communication and collaboration with internal & external stakeholde

📌 Category Manager (Mumbai)
🏢 Astral Adhesives
📍 Mumbai