Business Head – Consumer D2C Sakthi Super Hub & CarPod
Location: Coimbatore / Tamil Nadu (travel across South India as needed) | Type: Full-time | Reports to: Promoter / Group Leadership
Role purposeOwn two early-stage, founder-backed consumer businesses and take them from thin websites to real revenue: Sakthi Super Hub (multi-brand food and wellness D2C that can later become physical retail) and CarPod (premium parked-vehicle protection pods sold direct to consumer). This is not a coordinator role. It is a builder who lives with the brands, the storefronts, the customer, the unit economics, and the team that does not yet exist.
The two initiatives1. Sakthi Super Hub — sakthisuperhub.comGroup D2C storefront for existing consumer verticals: Soya Sakthi, Mirakle (mirakle.life), Sakthi Dairy, and VIA Foods. Today the site is a basic shell with Soya Sakthi Prime as the live SKU set. Mandate: make it a working multi-brand store, then prove a path to physical retail.
2. CarPod — carpodpro.comPremium protection for parked cars and bikes: full-enclosure pods, bubble covers, flood covers.



High-ticket, installation-led, pan-India delivery. Mandate: clarify the offer, fix the store, sell, install, and service without damaging brand trust.
What success looks like in the first 12 months• Sakthi Super Hub live as a complete multi-brand catalogue (not one soya line only), with clean product pages, payments, fulfilment, and repeat-order mechanics.
• Transparent monthly D2C GMV, contribution margin, and CAC/LTV for each brand — even if early numbers are small.
• Mirakle, dairy, and VIA Foods actually sellable on the Hub, not just listed as tiles.
• CarPod offer rewritten so a first-time visitor understands the product in 10 seconds; size/fit, install, warranty, and after-sales documented.
• A working install-and-service playbook for CarPod (South India first), with lead-to-install cycle time measured.
• A 90-day physical-retail test plan for Super Hub (shop-in-shop, pop-up, or exclusive c

📌 Business Head (Coimbatore)
🏢 ABT
📍 Coimbatore