Key Responsibilities
• Develop and execute PR strategies aligned with overall brand and marketing objectives.
• Build and maintain strong relationships with media, journalists, editors, publications, and relevant industry stakeholders.
• Identify and proactively pursue relevant media opportunities across fashion, lifestyle, business, culture, and consumer publications.
• Develop and distribute press releases, media pitches, brand stories, and press notes.
• Drive product launches, campaign PR, brand announcements, collaborations, and other key initiatives.
• Manage end-to-end PR campaigns, from ideation and pitching to execution and coverage tracking.
• Identify opportunities for founder, leadership, and brand profiling across relevant publications and platforms.
• Coordinate with external PR agencies, if applicable, and ensure effective execution of PR initiatives.
• Build and maintain a solid database of relevant media contacts and relationships.
• Monitor media coverage, track PR performance, and prepare regular reports and insights.
• Stay updated on fashion, lifestyle, D2C,



consumer, and cultural trends to identify relevant PR opportunities.
• Work closely with social, influencer, content, and marketing teams to create integrated brand visibility opportunities.
• Manage PR budgets, timelines, deliverables, and external partners where required.

What We’re Looking For
• 2–4 years of experience in PR, communications, or brand communications.
• Prior experience with D2C, fashion, lifestyle, beauty, or consumer brands is preferred.
• Strong existing relationships with relevant media houses, journalists, editors, and publications.
• Proven experience in developing PR campaigns and securing meaningful media coverage.
• Strong understanding of the Indian media and consumer-brand landscape.
• Excellent written and verbal communication skills.
• Strong pitching, storytelling, networking, and relationship-management skills.
• Ability to manage multiple campaigns and dea

📌 Public Relations Manager (India)
🏢 Fraganote
📍 India