Key Responsibilities

Customer Acquisition & Lifecycle Management

• Build customer segments using demographic, behavioral, and transaction data
• Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
• Partner with product and business teams to improve customer journeys and credit education

Campaigns & Growth Execution

• Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets
• Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
• Own end-to-end campaign execution, tracking, and performance reporting

Analytics, Experimentation & Optimization

• Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention
• Run A/B tests, pilots, and growth experiments to continuously improve performance
• Identify new growth opportunities, segments, and offer constructs

What We’re Looking For

Experience & Skills





• 2–4 years of experience in marketing analytics, CVM, or digital marketing
• Strong analytical mindset with hands-on SQL & Python (mandatory)
• Exposure to Pyspark / Big Data is a strong plus
• Experience with telco, retail, banking, fintech, or digital lending campaigns preferred

Mindset & Attributes

• Data-driven problem solver with solid business intuition
• Comfortable working in fast-paced, ambiguous startup environments
• High ownership mindset – willing to go beyond role definitions
• Passion for using data to influence customer behavior and business outcomes

Why Join Yabx

• Opportunity to work on large-scale digital lending products impacting millions
• Exposure to emerging markets across Africa, LATAM, and Asia
• Work with global teams across product, analytics, and business
• High ownership role with real visibility and impact

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