Company Description Code to Couture is a digital solutions partner with 8 years of experience helping brands elevate their online presence. The company specializes in premium website design, performance marketing, SEO, social media strategy, and PR services. Code to Couture focuses on creating tailored, high-impact digital experiences that drive growth and visibility for clients. Team members work in a dynamic environment where creativity, data-driven decision-making, and innovation are valued in delivering results for diverse brands.
Role Description This is a full time, on-site role for a Performance Marketing Specialist based in New Delhi. The Performance Marketing Specialist will plan, execute, and optimize paid campaigns across channels such as search, social, and display to drive traffic, conversions, and revenue. Daily tasks include analyzing campaign data, managing budgets and bids, conducting A/B tests, refining audience targeting, and collaborating with creative and content teams on impactful ad assets. The role also involves monitoring key performance metrics,



preparing performance reports, and recommending strategies to improve ROI and overall campaign effectiveness. The specialist will work closely with account managers to align performance marketing efforts with client goals and broader marketing strategies.
Qualifications
• Candidates should possess strong Communication and Customer Service skills to collaborate with internal teams and engage with clients effectively.
• Candidates should possess Market Research and Marketing Strategy skills to plan data-driven campaigns and identify growth opportunities.
• Candidates should possess Sales and performance-oriented skills to support lead generation, conversion optimization, and revenue goals.
• Candidates should have experience with digital advertising platforms (e.g., Google Ads, Meta Ads), campaign optimization, and analytics tools.
• Candidates should demonstrate proficiency in interpreting data, usin

📌 performance marketing specialist (New Delhi)
🏢 Code to Couture
📍 New Delhi