Role: Off-Page SEO Specialist
Location: New Delhi
Type: Full-time
Job Overview
We are looking for an experienced Off-Page SEO Specialist to strengthen the organic presence of multiple B2B technology and digital properties.
The candidate will own link building, digital PR, publisher outreach, competitor backlink analysis, and SEO authority building, while working closely with the on-page SEO, content, marketing, and development teams.
The ideal candidate should have experience working with B2B, SaaS, technology, AI, software, or deep-tech websites and a solid understanding of sustainable, white-hat SEO practices.
Key Responsibilities
• Develop and execute off-page SEO and link-building strategies.
• Acquire high-quality, relevant backlinks through:
-Editorial and contextual placements
-Guest contributions
-Resource-page outreach
-Digital PR
-Expert contributions and interviews
-Relevant industry partnerships
• Conduct competitor backlink analysis and identify link-gap opportunities.
• Build and manage relationships with publishers, editors, bloggers, and industry websites.
• Identify and convert unlinked brand mentions and recover lost backlinks.
• Monitor and audit backlink profiles using Ahrefs, Semrush, and Google Search Console.
• Evaluate link opportunities based on relevance, organic traffic, authority, credibility, and topical fit.
• Avoid PBNs, link farms, spammy directories, automated link building, and other manipulative practices.
• Coordinate with the on-page SEO and content teams to support priority pages and keywords.
• Support digital PR and content campaigns to build brand and topical authority.
• Track and report on referring domains, backlink quality, outreach performance, rankings, and organic growth.
Required Skills & Qualifications
• 2+ years of hands-on experience in Off-Page SEO / Link Building
• Experience with B2B, SaaS, technology, AI, software, or deep-tech websites
• Strong understanding of white-hat SEO and search-engine guideline
📌 Off-Page SEO Specialist (India)
🏢 Griphic
📍 India