Company: TheTuitionE.com
Location: Kolkata, India
Experience: 7–12 years (Please do not apply if your experience not matching)
Employment: Full-time
About TheTuitionE
TheTuitionE is a technology-driven tutoring and education platform connecting students with quality teachers and personalised learning solutions.We are looking for a hands-on Marketing & Growth Manager who can take ownership of our digital marketing, student acquisition and brand growth — and build a strong marketing team as the business scales.
• What you will doDevelop and execute TheTuitionE’s complete digital marketing and growth strategyDrive student and parent acquisition through Google, Meta, YouTube, Instagram and other relevant channels
• Plan, launch and optimise performance marketing campaigns
• Own lead generation, CPL, CAC, conversion and ROAS
• Develop marketing funnels, landing pages and conversion strategies
• Build TheTuitionE’s presence across Instagram, YouTube, Facebook and LinkedIn
• Lead content strategy including Reels, short-form videos,
campaigns and educational content
• Drive SEO, organic traffic and local search growth
• Use analytics and CRM data to identify opportunities and improve conversion
• Work closely with the sales/academic team to convert leads into paying students
• Experiment with AI tools to improve content creation, campaign execution and marketing productivity
• Identify and onboard agencies/freelancers where required
• Recruit, train and manage a high-performing marketing team
Who we are looking for
• 7–12 years of experience in digital, growth or performance marketing
• Strong hands-on experience with Google Ads and Meta Ads
• Proven B2C lead-generation and customer-acquisition experience
• Experience managing marketing budgets and delivering measurable ROI
• Robust understanding of funnels, CRO, analytics and attribution
• Experience with GA4, Google Tag Manager, CRM and marketing automation
• Strong understandin
📌 Head of Marketing (Kolkata)
🏢 The TuitionE
📍 Kolkata
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