FUNCTION

Sales — Power Cables

COVERAGE

Assigned region; base TBD

EXPERIENCE

10-15 years preferred

REPORTS TO

National Sales Head / TBD

TRAVEL

High; multi-state coverage

EDUCATION

Electrical engineering preferred

Core mandate:

• Own regional results. Deliver agreed order intake, revenue, contribution/margin and collections for LT, 11 kV and 33 kV cables.

• Build and convert pipeline. Identify projects early; influence specifications and vendor approvals; manage tenders, quotations, negotiations, orders, dispatch and payment.

• Win priority customers. Develop utilities/DISCOMs, EPCs, consultants, renewable and infrastructure developers, and major industrial accounts.

• Protect commercial quality. Set price and terms within authority, manage commodity-linked movements, control credit exposure and resolve overdue receivables.

• Create dependable coverage. Build direct-account plans and, where helpful, appoint and improve regional channel partners without channel conflict.

• Run a credible operating rhythm. Maintain opportunity stages, forecasts,



competitor intelligence and account plans; escalate risks early.

• Lead execution. Coach the regional team and coordinate costing, technical, quality, production, logistics and finance to deliver commitments.

Candidate profile:

• 10-15 years in B2B electrical sales, including at least 7 years of relevant power-cable project/institutional sales and 3 years owning a region, team or substantial territory.

• Direct LT power-cable exposure plus meaningful 11 kV and/or 33 kV experience; able to discuss applications, specifications, approvals, testing and commercial trade-offs credibly.

• Established relationships in the hiring region with utilities/DISCOMs, EPCs, consultants and/or large project customers—and evidence that these relationships converted into business.

• Hands-on experience with tenders, vendor registration, technical-commercial negotiation, forecasting, margin management and collections.

• Stron

📌 Regional Sales Manager (Mandideep)
🏢 RK Associate
📍 Mandideep