AIMER Business School | Kozhikode, Kerala
Experience: 2–3 Years | Full-time | In office

About the Role

We are looking for a Performance Marketing Specialist with strong hands-on experience in paid lead generation across Meta and Google Ads.
The ideal candidate should be data-driven and focused on generating high-quality leads, HQLs, conversions and revenue.

Key Responsibilities
- Plan, launch and manage Meta Ads & Google Ads campaigns
- Drive high-quality leads and HQLs for AIMER's programs
- Optimize campaigns based on ROAS, lead quality and conversion performance
- Manage audience targeting, retargeting and campaign scaling
- Test and optimize ad creatives, audiences and landing pages
- Monitor the complete funnel from ad → lead → HQL → conversion
- Track campaign performance and identify opportunities for improvement




- Work closely with the Sales & Admissions team to improve lead quality and conversion
- Manage conversion tracking using Pixel, CAPI, GA4 & GTM
- Prepare regular performance reports and actionable insights

Requirements

2–3 years of hands-on Performance Marketing experience

Strong practical experience in Meta Ads & Google Ads

Proven experience in paid lead generation

Strong understanding of ROAS, HQL, lead quality and conversion

Experience managing and scaling paid campaigns

Good understanding of audience targeting, retargeting and creative testing

Knowledge of Meta Pixel, CAPI, GA4 & Google Tag Manager

Strong analytical and problem-solving skills

📌 Performance marketer (Thamarassery)
🏢 AIMER Business School
📍 Thamarassery