Key Responsibilities:
1. Trade Marketing Strategy & Planning
· Develop and implement zonal trade marketing plans aligned with national strategies.
· Customize dealer and retailer programs based on local market trends and sales objectives.
· Plan and monitor trade promotional budgets and ROI in the zone.
· Increasing and maintaining display share
2. Channel Development & Support
· Lead initiatives to onboard, train, and engage channel partners – dealers, retailers, influencers.(architects.masons,interior designer and contractors)
· Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.
· Support expansion of exclusive stores (Franchisee) , MBOs and enhance customer experience at touchpoints.
3. Schemes, Incentives & Loyalty Programs
· Design and/or implement trade schemes, cashback offers, product bundling, and loyalty programs for channel partners.
· Track participation and impact, and coordinate with sales and finance for timely payouts.
4. Retail Activation & Campaigns
· Plan and execute zonal retail activations, roadshows,
and influencer meets.
· Collaborate with local event agencies to execute BTL activities to enhance footfall and brand visibility.
· Ensure proper branding at exhibitions, trade events, and dealer meets.
5. Cross-functional Collaboration
· Work closely with sales teams for market insights and to drive trade engagement.
· Coordinate with supply chain and product teams for POS material availability and product training support.
· Provide feedback to the central marketing team on local requirements.
6. Performance Monitoring & Reporting
· Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
· Regular reporting on trade marketing KPIs – footfall uplift, secondary sales growth, brand recall, and partner satisfaction.
7. Team Management
· Handling team of Regional Marketing Incharges
· Team KPI & performance
· Team leadership,performance,mentoring & grooming
8. Bu
📌 Deputy Manager (Mumbai)
🏢 Nitco
📍 Mumbai