Job description

Job title- VP - Marketing Reports to CEO
Job purpose
As part of the corporate team you will be responsible for planning, developing implementing and delivering the Organizations marketing strategies (online & offline), Branding & branding communications, Marketing communication, Corporate communication, Public Relations, events and Brand Image.

Duties and responsibilities
To lead a team and deliver the companys goals and objectives in Digital Marketing, lead generations, Communications, Public Relations, Branding & Events.
• Enquiry Generation through online/offline marketing, working through channel partner, corporates & through existing client engagement.
• Responsible for creating, implementing and measuring the success of:-
• Comprehensive marketing, communications and public relations program that will enhance the Organizations image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications,



media relations, client acquisition and so forth.

Digital Marketing
• Plan & Execute all web, SEO/SEM, marketing database, email, social media & display advertising campaigns.
• Design, build and maintain our social media presence
• Measure & report performance of all digital marketing campaigns and assess against goals .
• Identify trends and insights and optimize spend performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal team to create landing page and optimize user experience.
• Utilize solid analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought

📌 Head of Marketing (Chennai)
🏢 Workafella
📍 Chennai