Key Accountabilities

P&L;, Strategy & Commercial Performance
• Own revenue, gross margin, marketing investment, contribution, EBITDA and working capital.
• Develop and execute the annual operating plan and four-year growth strategy.
• Allocate resources against the highest-value growth opportunities.
• Establish a rigorous operating rhythm through weekly trading and monthly business reviews.
• Balance growth, contribution and cash discipline rather than pursuing distribution or revenue for its own sake.

Brand & Consumer
• Establish the brand's positioning as a restaurant-style fine food brand for the home kitchen.
• Define brand architecture, proposition, packaging, communication and consumer experience.
• Build distinctive brand assets and a consistent voice across digital, retail and physical touch-points.
• Protect the brand's premium equity while expanding into higher-frequency cooking occasions.
• Develop a deep understanding of consumer needs, occasions, barriers and unmet needs.
• Build consumer awareness, trial, repeat and loyalty.

Portfolio & Innovation




• Build a focused portfolio around high-potential consumer occasions rather than catalogue breadth.
• Identify and develop hero products capable of generating ₹10 Cr+ annual revenue.
• Lead innovation with parent company's culinary, flavour, R&D; and sensory teams.
• Use consumer testing, product economics and post-launch data to decide what to scale, improve or discontinue.
• Maintain high availability of hero products while controlling SKU complexity.
• Translate the parent companies’ technical capabilities into compelling consumer propositions.

Growth & Digital Commerce
• Build scalable acquisition across quick commerce, marketplaces, D2C, paid social, creators, content and sampling.
• Make quick commerce a core growth engine, with disciplined city-by-city expansion.
• Develop Amazon, Blinkit, Zepto, Swiggy Instamart, BigBasket and other relevant platforms as strategic channels.
• Build first-party cons

📌 HoReCa Business Head (Bengaluru)
🏢 B2N Management Consulting
📍 Bengaluru