Key Responsibilities
Performance Marketing
• Plan, execute, and optimize paid digital campaigns across Google Ads, LinkedIn, Meta, YouTube, andprogrammatic platforms.
• Drive measurable growth through performance channels—lead generation, website traffic, conversions, remarketing, and audience engagement.
• Own campaign dashboards, analytics, and reporting across platforms (GA4, LinkedIn Analytics, Google Ads Manager, HubSpot).
• Build targeted audience segments and refine campaign funnels (TOFU–MOFU–BOFU).
• Manage budgets, pacing, bidding strategies, and ROI optimization.
• Lead A/B testing across creatives, messaging, and landing pages.
• Collaborate with product marketing to build high-impact landing pages and conversion workflows.
Social Media Campaigns
• Plan and manage social media campaigns for brand, product, and leadership visibility.
• Plan and manage social media for key leaders
• Own day-to-day content publishing, and engagement across LinkedIn, X, Instagram, and YouTube.
• Monitor social listening, trends, competitor activity, and audience insights.
• Drive organic follower growth and engagement with data-backed strategies.
• Coordinate with creative teams for campaign assets (videos, posts, infographics, reels).
• Ensure brand tone, messaging, and consistency across channels.
• Develop monthly content calendars and campaign performance dashboards.
Analytics & Reporting
• Build weekly/monthly performance reports showcasing CAC, CTR, ROAS, conversions, CPL, engagement metrics, and campaign insights.
• Use analytics tools to identify optimization opportunities and forecast performance.
• Present insights and recommendations to marketing leadership and business teams.
Required Skills & Experience
• 4–8 years of experience in performance marketing and social media management.
• Solid hands-on experience with Google Ads, LinkedIn Ads, Facebook/Meta Ads, Google Analytics (GA4), and marketing automation tools.
• Proven experience managing multi-marke
📌 Performance Marketing (India)
🏢 Comviva
📍 India