Key Responsibilities

• Own the Amazon strategic business plan for Shark Ninja, including forecast and achievement of revenue, profit, Market share, and traffic generation objectives.
• Lead and drive strategic relations with the AMZ category, OOC teams.
• Identify and execute GTM strategy for AMZ India business for SharkNinjashark ninja which includes setting up FBA / FBM sales model.
• Appoint online sellers to meet revenue objectives and drive availability for DMDC portfolio.
• Drive SharkNinja’s strategy to optimize product ranking, conversion rate, and customer experience through active daily performance management.
• Lead annual and quarterly joint business planning (JBP) with Amazon, including assortment, pricing, AMS investments, and merchandising execution.
• Collaborate closely across teams—brand/media, content, supply chain, operations, demand planning, and finance—to deliver flawless in-stock, forecast accuracy, and promotional execution.
• Develop and deploy robust AMS strategies across Sponsored Ads, DSP, and Storefront to maximize visibility, traffic,



and return on ad spend (ROAS).
• Analyse, report, and communicate core KPIs weekly/monthly: sales growth, profit, ROI of AMS, share of voice, buy box win %, conversion rates, traffic, organic ranking, and inventory health.
• Negotiate with Amazon on pricing, terms, promotional packages (Lightning Deals, Coupons), and recent programs to drive revenue and profitability.
• Conduct regular market/competitor analysis—track pricing, content, reviews, and trends—to develop recommendations for growth and problem-solving.
• Oversee launches of new products and seasonal campaigns, creating action plans with measurable success criteria.
• Ensure exceptional execution of Brand Stores, A+ Content, SEO optimization, and retail media activations within Amazon’s ecosystem.

AMS (Amazon Marketing Services) Focus

• Work with the agency & internal teams to develop, optimize, and manage AMS campaigns—setting goals, tracking s

📌 Marketplace Lead, Amazon (Bengaluru)
🏢 SharkNinja APAC
📍 Bengaluru