We are looking for a precision-driven, hands-on
Senior Executive - Biddable Media (Social & programmatic)
to join our Center of Excellence (COE) team. In this role, you will lead the end-to-end execution, trafficking, optimization, and reporting for both Paid Social and Programmatic campaigns supporting our international markets. The ideal candidate brings a blend of technical expertise across major ad platforms, a solid analytical mindset for performance tuning, and an obsessive attention to detail when it comes to campaign quality control (QC) and platform governance.
Paid Social: End-to-End Execution:
Own the full launch lifecycle including setup, trafficking, and continuous optimization across
Meta, LinkedIn, TikTok, Pinterest, and YouTube . Audience Architecture:
Develop robust audience segmentation strategies, custom audience builds, and lookalike targeting mapped precisely to client brief objectives. Governance & Tagging:
Execute flawless creative trafficking, complex UTM tagging, and strict naming convention compliance per COE standard operating procedures. Reporting:
Regularly monitor pacing and performance, delivering insightful weekly and monthly performance reports directly to regional in-market stakeholders.
Programmatic: DSP Management:
Lead campaign setup and everyday trading operations primarily inside
DV360
(exposure to TTD/Xandr is highly valued). Audience & Brand Safety:
Manage data activation (including 1st Party data), contextual targeting matrices, and strict brand safety/suitability settings. Financial Governance:
Maintain a zero-tolerance approach to overspends via meticulous budget tracking, pacing analysis, and automated bid strategies. Technical Compliance:
Coordinate Floodlight and tracking pixel deployment alongside the AdOps team to guarantee total tagging compliance.
Mandatory Criteria: Experience:
2 to 4 years of pure hands-on experience managing paid social and programmatic campaigns inside a digital agency or COE e
📌 Senior Executive (Mumbai)
🏢 Havas
📍 Mumbai