Content Writer – Demand Generation

Location:

Hyderabad, India Experience:

4+ Years Job Type:

Permanent, Full-time (Work from Office)

Role Overview:

QualiZeal is looking for a

Content Writer – Demand Generation

to work closely with our Demand Generation, Sales, Marketing, and SME teams.

This role is focused on creating

short, compelling and business-focused content that helps generate conversations with prospects and supports pipeline creation .

Unlike a traditional content marketing role, this position will primarily focus on

outbound campaigns, prospecting communication, account-based messaging and sales enablement content .

The ideal candidate should understand how to convert complex technology and business topics into

straightforward, relevant and personalized messages for senior decision-makers such as CIOs, CTOs, VPs, Directors and Quality Engineering leaders.

Key Responsibilities:

Demand Generation Campaigns:

Create high-quality email campaigns, follow-up sequences, LinkedIn messages,



InMails and other prospecting content for outbound Demand Generation programs. Account-Based Messaging:

Develop personalized messaging for specific accounts, industries, personas and business situations as part of ABM and strategic account campaigns. Industry & Persona Messaging:

Create messaging for different industries such as Banking, Insurance, Healthcare, Life Sciences, Retail, Technology, Travel, Hospitality, Media and other enterprise segments. Executive-Level Content:

Write concise and relevant outreach for CIOs, CTOs, CDOs, VPs, Directors and other senior technology and business leaders. Business Problem-Based Messaging:

Understand the challenges faced by prospects and develop messaging around their business problems, rather than simply describing QualiZeal's services. Follow-up Sequences:

Build structured multi-touch campaigns with strong openings, relevant problem statements, clear business value and simple CTAs. Sales Enablement:

Create prospect-specific

📌 Content Writer (Mumbai)
🏢 QualiZeal
📍 Mumbai