Lead - Sales & Marketing | NICMAR Online Location:
Mumbai Work Mode:
Work from Office Experience:
8-10+ Years Employment Type:
Full-time About NICMAR Online NICMAR is a premier institution focused on education and professional development in the built environment, infrastructure, project management, real estate, construction, and allied sectors. NICMAR Online brings the institution’s academic and skilled expertise to working professionals and learners through flexible, industry-relevant online programmes. More details on nicmaronline.com Role Overview We are looking for an experienced and commercially driven
Lead - Sales & Marketing
to lead the growth of NICMAR Online. The role will have
end-to-end ownership of the Sales and Marketing function , with responsibility for building a strong acquisition engine, driving qualified leads and applications, improving conversion, scaling enrolments, and delivering revenue targets. The ideal candidate should have a strong understanding of the
EdTech / Higher Education / Online Education ecosystem ,
with demonstrated experience in managing both
Performance Marketing and Inside Sales
functions. This is a leadership role requiring a combination of
strategic thinking, strong execution, data orientation and revenue ownership . Key Responsibilities 1. Business & Revenue Growth Own the overall
enrolment, revenue and growth targets
for NICMAR Online. Develop and execute the annual and quarterly Sales & Marketing growth strategy. Identify new opportunities for programme growth, new markets, segments and learner cohorts. Build scalable acquisition and conversion models to consistently achieve enrolment targets. Track business performance through key metrics including Leads, MQLs, Applications, Enrolments, CAC, CPL, Conversion Rate and Revenue. 2. Sales Leadership Lead and manage the
Inside Sales / Admissions team . Define sales targets, productivity benchmarks, incentive structures and performance metrics. Build a high
📌 Lead -Sales & Marketing (Mumbai)
🏢 NICMAR
📍 Mumbai