01 Oct
|
humour me
|
Delhi
Job Description
We're looking for a creative YouTube writer to work on a long-form content project for a leading
/n
consumer brand.
/n
The project explores everyday India through stories, observations, data and culture. The
/n
subjects may often look ordinary on the surface, but the goal is to uncover the more interesting
/n
story underneath.
/n
We're looking for someone who can take a seemingly normal topic and make you think:
/n
"Wait... I never looked at it this way."
/n
What you'll be doing
/n
/n
- Writing long-form YouTube scripts from research, briefs and creative ideas
/n
- Turning everyday subjects into engaging, entertaining stories
/n
- Finding the larger human, cultural, behavioural or business insight within a simple topic
/n
- Creating strong hooks, narrative structures and payoffs that work for YouTube
/n
- Conducting research and turning data and information into storytelling, rather than simply
/n
/n
presenting facts
/n
/n
- Finding creative ways to tell a story while working within brand guidelines, factual requirements
/n
/n
and multiple layers of approval
/n
/n
- Making branded content feel like valuable content first, rather than advertising
/n
- Collaborating closely with the creative and production team through ideation, drafts and
/n
/n
revisions
/n
The kind of writer we're looking for
/n
You should be able to take something as ordinary as a product people buy, a habit people have, a
/n
trend people are following or something sitting in an Indian household and find a story worth
/n
telling about it.
/n
You should be naturally curious.
/n
You should enjoy asking why.
/n
And most importantly, you should be able to find a creative angle even when the subject itself
/n
doesn't sound particularly exciting.
/n
This role is not just about writing well. It's about thinking well.
/n
Must have
/n
/n
- Previous experience writing long-form YouTube scripts
/n
- Strong understanding of YouTube storytelling and a
📌 YouTube Long-Form Writer (Delhi)
🏢 humour me
📍 Delhi