The Sales Manager will be responsible for developing and growing the

Shell Lubricants business

within the assigned territory. The role involves identifying new customers, developing existing accounts, managing distributors/dealers and channel partners, promoting Shell lubricant solutions, and achieving sales and profitability targets.
The candidate will be expected to develop strong relationships with customers and provide

application-based lubricant solutions

across industrial, automotive, construction, infrastructure, logistics, manufacturing and other relevant industries.
Key Responsibilities1. Sales & Business Development

Achieve monthly, quarterly and annual

sales and revenue targets

for Shell Lubricants.
Develop recent business opportunities and expand the existing customer base.
Identify potential industries, companies, fleets, OEMs, contractors and key accounts.
Generate enquiries, prepare quotations and follow up until order closure.
Develop and implement territory-wise sales plans.
Drive sales of key Shell products including

Rimula, Tellus, Omala, Gadus, Corena,



Morlina

and other applicable products.
Promote value-added and application-specific lubricant solutions.
2. Customer Development

Regularly visit existing and prospective customers.
Understand customer applications, equipment, operating conditions and lubricant requirements.
Conduct product presentations, trials and technical demonstrations.
Coordinate lubricant trials and monitor product performance.
Develop long-term relationships with purchase, maintenance, production and management teams.
Convert competitor products to Shell products wherever technically and commercially feasible.
3. Industrial Sales Develop business across sectors such as:
Construction & infrastructure
Ports and logistics
Manufacturing
Steel and engineering industries
Power plants
Mining and quarrying
Cement
Material handling equipment
Fleet and transportation
Marine and related industries
4. Channel & Market Development

📌 Lubricant Sales Manager (Mumbai)
🏢 Brothers Marine
📍 Mumbai