Job Description
Role Overview:
nWe are looking for a Content Strategist to lead content planning and execution across its international markets. This role sits at the intersection of strategy and execution — owning the content roadmap while also shaping creator briefs, performance creative, and e-commerce storytelling across different markets.
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nKey Responsibilities
nInternational Content Strategy
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- Develop and own the annual and quarterly content strategy for Quick&Up;’s international markets.n
- Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.n
- Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.n

nSocial Media Content
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- Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.n
- Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.n
- Identify trends, formats, sounds, conversations and cultural moments relevant to each market.n




- Ensure content is optimized for engagement, reach and discovery.n

nCreator & Influencer Content
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- Work closely with the creator/influencer team to develop briefs and content directions.n
- Develop creative briefs for different creator cohorts and use cases.n
- Identify opportunities to convert creator content into paid media assets.n

nPerformance Content
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- Develop strategy for content specifically for Meta, TikTok and other paid platforms.n
- Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.n
- Analyse performance data and feed learnings back into content strategy.n

nE-commerce Content
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- Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.n
- Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.n
- Ensure brand consistency across D2C and m

📌 Manager - Content Strategy (Haryana)
🏢 Fast&Up India
📍 Haryana