Job Title – Sr. Copywriter Location: Mumbai

Level: Analyst/ Senior Analyst

About upGrad

Founded in 2015, upGrad is Asia’s largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates for working professionals. Through its B2B arm, upGrad also provides enterprise training, recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+ global university partners, 2500+ pathway connections, and 20,000+ recruitment partners, upGrad continues to empower careers worldwide. Learn more at www.Upgrad.Com.

About Role:

As a Senior Copywriter, you will be responsible for shaping and elevating the brand voice across multiple touchpoints. You’ll create content for key campaigns, mentor junior writers, and collaborate closely with the internal teams to produce high-quality content that drives engagement and conversion.

Roles & Responsibilities:
- Develop and write compelling, original copy for social media posts, email campaigns,



performance marketing ads, influencer-led content and offline marketing.
- Create content that resonates with target audiences and drives desired outcomes.
- Collaborate closely with internal stakeholders to align content with brand guidelines, campaign goals, and audience insights.
- Participate in brainstorming sessions to develop creative concepts and creative ideas.
- Conduct in-depth research to understand product specifications, audience preferences, and key brand messages.
- Stay informed about industry trends and incorporate best practices into content strategies.
- Manage multiple projects simultaneously, from ideation to execution, ensuring deadlines are consistently met.
- Drive ideation and actively contribute to brainstorming sessions, campaign concepts, and creative direction.
- Manage multiple projects end-to-end, ensuring timelines, quality, and performance expectations are me

📌 Senior Copywriter (India)
🏢 upGrad International
📍 India