01 Oct
|
INTERACTIVE AVENUES
|
Gurugram
01 Oct
INTERACTIVE AVENUES
Gurugram
Job Description
Role Overview We are looking for a strategic and experienced Group Head – Media Planning & Buying to lead media planning, strategy and client relationships across a portfolio of brands. The role will be responsible for driving digital media solutions across brand (majorly) and performance (minority) mandates , leading teams, managing senior stakeholders and identifying opportunities for business growth. Key Responsibilities Lead end-to-end media strategy and planning across Search, Social, Programmatic, Display, Video, Affiliates and other digital channels. Own senior-level client relationships , acting as a strategic partner and primary escalation point. Develop annual, quarterly and monthly media plans , including forecasting, budget allocation and growth opportunities. Drive campaign performance against key business objectives including ROAS, revenue, reach, conversions, CPA and ROI . Lead performance reviews, business reviews and strategic presentations with senior client stakeholders. Identify opportunities for account growth,
cross-selling and new business development . Lead and mentor team - ensuring quality, efficiency and timely delivery. Collaborate with Analytics, Creative, Content, Technology and Platform teams to deliver integrated solutions. Stay updated on media/platform innovations, emerging channels and industry trends and translate them into client opportunities. Ensure strong governance, process adherence and operational excellence across accounts. Key Requirements 7-10 years of experience in digital media planning, preferably within a media/digital agency. Strong expertise across Google Ads, Meta, DV360, Programmatic and other digital media platforms . Experience managing both performance and brand campaigns . Proven experience independently handling large enterprise clients and senior stakeholders . Solid understanding of media strategy, budget planning, forecasting and performance optimization . Excellent communication, presen
📌 Group Head (Gurugram)
🏢 INTERACTIVE AVENUES
📍 Gurugram