About the Role
Pepper Content is looking for a
CRM Copywriter
to join our dedicated FinTech content studio in
Bangalore . In this role, you'll create sharp, engaging, and conversion-focused communication for a leading financial services brand across CRM and lifecycle marketing channels.
We're looking for someone who understands how to communicate financial products in a
simple, relevant, and consumer-friendly way , while maintaining brand voice, accuracy, and compliance. You'll work closely with CRM, marketing, design, and client teams to create communication that drives engagement, activation, retention, and conversions.
This is a full-time, in office role based out of Bangalore and is open only to immediate joiners.
What You'll Own
Write compelling CRM copy for
emailers, SMS, push notifications, WhatsApp, in-app messages, and other lifecycle communication channels .
Develop communication across the customer journey, including
acquisition, onboarding, activation, engagement, retention, cross-sell, and reactivation .
Create concise, conversion-focused copy for
FinTech and financial products , including payments, lending, credit cards, investments, insurance, and other financial services.
Develop multiple copy variations for
A/B testing, personalization, segmentation, and different customer cohorts .
Translate complex financial products, features, and offers into
simple, clear, and engaging consumer communication .
Work with CRM and marketing teams to understand
campaign objectives, audience segments, customer journeys, and performance metrics .
Adapt messaging based on
customer insights, campaign performance, and business objectives .
Ensure all communication is grammatically accurate, brand-aligned, compliant, and ready for deployment.
Collaborate with designers and internal teams to ensure copy works effectively across different formats and creative assets.
Incorporate feedback from internal teams and client stakeholders within defined timelines.
Who Y
📌 Copywriter (Mumbai)
🏢 Pepper
📍 Mumbai