About Us:

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible We are looking for a creative Script Writer to craft high-retention short-form video scripts, translate science into relatable stories, and drive trust-led engagement across digital platforms.

Roles & Responsibilities:
- Write high-retention scripts for short-form video content including Instagram Reels, YouTube Shorts, performance ads, and product explainers.
- Create trust-worthy, engaging, and shareable scripts that educate audiences without sounding preachy or exaggerated.
- Translate complex science, ingredients, and formulations into clear, relatable, and easy-to-understand spoken language.
- Craft strong hooks and narrative flows that stop the scroll while maintaining accuracy and compliance.
- Collaborate closely with the Creative Strategist to execute defined content pillars,



tones, and formats.
- Adapt scripts for different formats and personas such as founder-led videos, doctor/expert POVs, and UGC-style explainers.

Requirements:
- 3–5 years of experience writing scripts for D2C brands, preferably in short-form or performance content.
- Strong command of conversational English (Hinglish is a plus) with the ability to write in a calm, confident, and credible tone.
- Proven ability to simplify complex topics, especially science-backed or informational content, without exaggeration.
- Strong understanding of what drives watch time, saves, and shares on short-form video platforms.
- Open to feedback, iteration, and structured creative processes;
experience in wellness,health, or beauty is a plus.

Why Join Us?
- Be part of India’s fastest-growing D2C brand in wellness.
- Work in a energetic, fast-paced environment with a young, passionate team.
- Ownership

📌 Digital Content Storyteller (Rohtak)
🏢 What's Up Wellness
📍 Rohtak