About Humans of Hustle
Humans of Hustle is a storytelling and media platform built around

people, ideas, businesses, ambition, and the human stories behind them .
We create content that goes beyond polished narratives — from deep-dive conversations and podcasts to short-form social content, brand collaborations, and live experiences.
We’re building a media brand that is

curious, culturally relevant, founder-focused, and deeply human .

The Role
We’re looking for a

Social Media Associate

who understands the internet, loves valuable stories, and knows what makes people stop scrolling.
You’ll work closely with the content, design, and video teams to bring Humans of Hustle’s stories to life across social platforms. From planning content and writing hooks to spotting trends, managing communities, and tracking performance, you’ll be involved in the

day-to-day engine that makes our social presence grow .
This role is ideal for someone who is

creative, plugged into culture, detail-oriented, and excited to learn by doing .

What You’ll Do
Support the planning and execution of





social media content

across Instagram, LinkedIn, YouTube, and other relevant platforms.
Help build and maintain

monthly content calendars

in line with our content pipeline and brand priorities.
Write engaging

hooks, captions, copy, CTAs, and social-first content

across formats.
Work closely with the content, design, and video teams to turn stories, conversations, and ideas into compelling social content.
Research and identify

trends, formats, conversations, and cultural moments

relevant to our audience.
Help adapt content for different platforms while keeping the

voice and identity of Humans of Hustle

consistent.
Assist with publishing, scheduling, and ensuring content goes live accurately and on time.
Monitor comments, DMs, and conversations and contribute to

community engagement .
Track content performance and help prepare

social media reports and insights .
Use performance data to under

📌 Social Media Associate (Mumbai)
🏢 Humans Of Hustle
📍 Mumbai