Content Writer – Demand Generation

Location: Hyderabad, India

Experience: 4+ Years

Job Type: Permanent, Full-time (Work from Office)

Role Overview:

QualiZeal is looking for a Content Writer – Demand Generation to work closely with our Demand Generation, Sales, Marketing, and SME teams.

This role is focused on creating short, compelling and business-focused content that helps generate conversations with prospects and supports pipeline creation.

Unlike a traditional content marketing role, this position will primarily focus on outbound campaigns, prospecting communication, account-based messaging and sales enablement content.

The ideal candidate should understand how to convert complex technology and business topics into straightforward, relevant and personalized messages for senior decision-makers such as CIOs, CTOs, VPs, Directors and Quality Engineering leaders.

Key Responsibilities:
- Demand Generation Campaigns: Create high-quality email campaigns, follow-up sequences, LinkedIn messages, InMails and other prospecting content for outbound Demand Generation programs.




- Account-Based Messaging: Develop personalized messaging for specific accounts, industries, personas and business situations as part of ABM and strategic account campaigns.
- Industry & Persona Messaging: Create messaging for different industries such as Banking, Insurance, Healthcare, Life Sciences, Retail, Technology, Travel, Hospitality, Media and other enterprise segments.
- Executive-Level Content: Write concise and relevant outreach for CIOs, CTOs, CDOs, VPs, Directors and other senior technology and business leaders.
- Business Problem-Based Messaging: Understand the challenges faced by prospects and develop messaging around their business problems, rather than simply describing QualiZeal's services.
- Follow-up Sequences: Build structured multi-touch campaigns with strong openings, relevant problem statements, clear business value and simple CTAs.
- Sales Enablement: Create prospect-specific e

📌 Content Writer (Hyderabad)
🏢 QualiZeal
📍 Hyderabad