About the Company
Industry Preference: IT Services, IT Infrastructure Services, Digital Transformation, Managed Services

About the Role

We are looking for a highly driven and results-oriented Demand Generation Manager to join our Business Development Group (BDG). The ideal candidate will be responsible for creating and nurturing demand within target accounts through a multi-channel outreach strategy, helping accelerate pipeline growth across strategic industry segments and geographies. This role requires a well-rounded demand generation qualified who can combine market research, account intelligence, digital outreach, LinkedIn engagement, email campaigns, event-led demand creation, and direct prospect engagement to generate qualified opportunities for the sales organization. The successful candidate will work closely with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects, engage key stakeholders, and drive measurable business outcomes.

Responsibilities
- Demand Generation & Pipeline Development




- Develop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities within target accounts.
- Identify and prioritize target accounts and buying centers through proactive market and account research.
- Build and manage outreach campaigns across multiple channels including:
- Email marketing
- LinkedIn and social selling
- Events and webinars
- Industry forums and communities
- Targeted calling and follow-ups (when required)
- Generate and nurture marketing-qualified leads (MQLs) and sales-qualified opportunities (SQLs).
- Account-Based Marketing (ABM) Support
- Support account-based marketing initiatives by identifying key decision-makers, influencers, and buying committees.
- Develop account-specific engagement strategies and messaging.
- Partner with sales teams to drive penetration into strategic named accounts.
- Research & Market Intelligence
- Conduct detailed account, industry,

📌 Business Development (Bengaluru)
🏢 Microland
📍 Bengaluru